“TO MEASURE is TO KNOW.   Not by impressions, guesswork or intuition, but with numbers, data, and accurate measurements.   Because, to measure is to know.”

This promotional video describes  Transonic Systems, Inc., a global biomedical discovery and manufacturing business located in Ithaca, NY.   http://www.transonic.com/AboutTransonic/ToMeasureistoKnow

We have worked with Transonic since the ‘8Os.   This is typical of many of our business relationships:  we continue to tailor our services  as businesses and technology change.  In the early 80s, we recorded scientific sessions featuring the work of experimental biologists work who were using Transonic instruments.   We created short excerpts for Transonic to post as well as full lectures to help position them as serious players in the research world.  As Transonic expanded into devices used in human medicine we made how-to and in-service videos, and other promotional works for them.