Insights International Inc.

Completed in 2012 Client: Linda Lilienfeld and CUAHSI 5:00 minutes

THE STORY OF FLO: A WATER MOLECULE’S ADVENTURES UNDERGROUND

Water is found everywhere on earth, it’s essential for life. It’s unique combination of physical properties are essential to the dynamics of all of earth’s systems. One of these properties that’s important to our story today is that water dissolves many many materials.
Water plays an important role in many of the Earth’s deep processes with the ability to penetrate even the smallest places and transport dissolved materials everywhere and anywhere underground.

Lofty Estimates

Middle school students use a giant protractor in the field, learning how trigonometry helps surveyors determine the height of a building that is far away. The students help each other to use a tape measure and a trig table that they call “that tangent thing”, to make their calculations.

OPEN SPACE trailer FLEFF 2010

This is a 2 minute trailer for the Finger Lakes Environmental Film Festival, FLEFF. Much of the video design is based on artwork used for the commissioned poster for the Festival.
The original music was composed and mixed by Robbie Aceto.

To Measure is to Know

TO MEASURE is TO KNOW.
• not by impressions, guesswork or intuition
• but with numbers, data, and accurate measurements.
Because, to measure is to know.